APA Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome (Edmund Jerome). (c2012).
Essentials of marketing: a marketing strategy planning approach (13th ed.).
nyu:
McGraw-Hill/Irwin.
Chicago Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome (Edmund Jerome).
Essentials of marketing: a marketing strategy planning approach.
13th ed.
nyu:
McGraw-Hill/Irwin,
c2012.
print.
MLA Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome (Edmund Jerome).
Essentials of marketing: a marketing strategy planning approach.
13th ed.
nyu:
McGraw-Hill/Irwin,
c2012.
print.
Turabian Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome (Edmund Jerome).
Essentials of marketing: a marketing strategy planning approach.
13th ed.
nyu:
McGraw-Hill/Irwin,
c2012.
print.